Certification Learning Path: Lead
Drive business success with strategic communication leadership and strong business acumen.
This one-day intensive course is designed for communication professionals aspiring to or currently in senior leadership roles. It offers an in-depth understanding of business strategy and its integration with communication strategy. Enhance your expertise in change management, negotiation, influencing, advanced strategic planning and coaching. The course equips you with the ability to measure and apply business acumen, secure stakeholder buy-in and translate your learning into actionable strategic plans.
$845 USD
One Day
Virtual or Face-to-Face
What to Expect
- Gain insights into how communication strategy aligns with broader business objectives and master the strategic planning process.
- Develop advanced skills in research, analysis and demonstrating ROI to effectively evaluate and enhance your strategy.
- Learn key techniques in change management, stakeholder engagement, influence, and coaching to build trust and successfully implement and sustain your strategy.
Who Should Attend
This course is ideal for experienced communication professionals who hold senior roles and seek to deepen their understanding of strategic communication and business integration.
Career Level
Generalist/Specialist, Strategic Advisor, Business Leader
This Training Has Upcoming Dates
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GCCC Study Guide
Our official study guide, “Mastering Strategic Communication: A GCCC Study Guide,” is written by past chair of the GCCC, Sia Papageorgiou, FRSA, FCSCE, SCMP. This guide is an essential resource for candidates preparing for the CMP and SCMP certification exams, providing in-depth insights into strategic communication practices and ethics.
Available Now for $50 USD
The 118-page study guide covers key areas of strategic communication, including ethics and professionalism, measurement and evaluation, audience analysis and segmentation, message development, resource and budget management, building and maintaining trust, and crisis communication and reputation management. It also offers extensive preparation tips and links to further resources. Each chapter features practice exam questions, case studies, and ‘reflect and assess’ sections to help reinforce learning and apply concepts effectively.
The guide provides valuable insights and practical advice to help you succeed in your certification journey. It aligns with the GCCC’s rigorous standards, ensuring you are well-prepared for the CMP and SCMP exams.